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Built for every role in real estate.

From a solo agent who needs follow-up off their plate to a brokerage standardizing adoption across 100+ agents — OnRecord adapts to how you work.

Built for how real estate actually works

Purpose-built for every role in the business.

See use cases
Solo agents

Stop managing your business from memory.

A simple system for leads, follow-up, calendar, and past-client care — without hiring a coordinator.

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Teams

Give every lead a clear owner and next step.

Accountability, consistent follow-up, and shared visibility across your roster.

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Brokerages

Standardize follow-up without taking away agent flexibility.

Brokerage-level systems, templates, reporting, and adoption support.

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Listing agents

Convert more seller conversations into appointments.

Valuation forms, appointment booking, nurture, and listing pipeline workflows.

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Buyer agents

Keep buyers engaged from first click to consultation.

Automate buyer lead response, showing follow-up, financing prompts, and consult booking.

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Recruiting

Build an agent attraction pipeline that runs itself.

Capture interest, nurture recruits, book confidential calls, and track conversations.

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See it in action

Watch a lead move from first inquiry to booked appointment.

Pick a scenario. OnRecord captures, replies, qualifies, books, and nurtures — without the agent lifting a finger.

app.onrecord.ai / pipelines / live-feed

New lead

Sarah K. · home valuation request

SourceWebsite Lead
StatusIn motion
OwnerOnRecord AI
Each card below is an automation OnRecord ran for you — visible in the activity log.
  1. Lead captured

    0s

    Form submission tagged ‘website / seller’.

  2. AI response sent

    11s

    “Hi Sarah — thanks for requesting a valuation…”

  3. Qualified & routed

    1m

    Timeline 30-60d · routed to listing pipeline.

  4. Appointment booked

    2m

    Tue 10:30 AM · listing consultation.

  5. Nurture sequence active

    Day 2+

    5-touch seller education + market update.

Ready to build a follow-up system your team will actually use?

Book a 30-minute demo. We'll map your current stack, show you what to consolidate, and walk you through the OnRecord workflows built for your role.